Why Blog Branding is Important?

Kata Juczi

My aim is to help you creating and outstandig brand to your blog.

Every blog has a name an image. If you have a business card, advertisements, or have made your details available to the public in any way, then you have an image! Everything you do carries a message about you and your business, because blogging is a business.

What is your brand?

It is the sum of all the visual elements of your blog. This includes typo, words, logos, colours, graphics and fonts, your style.  Together they form the image of your business, and communicate your underlying philosophy to the world.

“Don’t just do the obvious and predictable stuff, be remarkable!”

What makes a good image?

You must be unique and easily identifiable. It is not enough just to use your favourite colour. A solid brand identity is achieved through careful planning and good strategy. The following questions must be answered with precision, in order to reach this goal:

  • What is the purpose of your business?
  • What is the key message you want to communicate with the market?
  • What products or services do you offer, and to whom?
  • Which channels will you use to reach them?
  • Who are your competitors, and what makes your offering different from theirs?

Why is it so important?

Because a well-formed image shows the world who you are. When designed and applied with precision and consistency, it conveys a sense of reliability and stability to the market. This, in turn builds confidence amongst your customers and prospects, and drives profit.

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